7 Lessons From Being In Business With Dan Martell

This is the Unbreakable Business newsletter - created just for SaaS founders and operators who want to build a company that won’t fall apart.

I’m switching gears away from the tactical this week and dropping an issue that’s focused on some high-level lessons.

Specifically, the top 7 lessons that I’ve learned after spending the past 36 months in business with Dan Martell.

He’s a force to be reckoned with in the SaaS world - and he was also my business coach for 3 years before we became partners.

So today…you get a high-value brain dump 😂 

MY ASK: If you want me to go deeper on any of these in a future issue…reply and let me know!!

Enjoy ❤️ 

🤝 Going From Coach To Business Partner

I spent a lot of time wondering what it would be like.

I had finally decided to get into business with the same guy who had been my SaaS “oracle” for the past few years - helping me get my first startup unstuck, growing, and scaled to the point where my co-founders and I could have a life-changing exit.

And I was incredibly curious: “What’s it like on the inside?”

Three years later, here’s what I can say:

Some things were the same, some things were different. Some parts were smooth, others were bumpy.

But there’s one thing that remained constant:

A world-class coach is always a world-class coach.

And the best leaders…well, they’re all world-class coaches (and I’m not the only one who thinks so…)

Dan was my coach before we got into business together, and in many ways, he’s remained in that role over the past three years as well.

So with that, I’m going to share 7 of the lessons that I’ve stolen learned from him during our time together - many of which have shaped the way that I operate our business today.

💪 Do The Reps

Reading books…listening to podcasts…taking courses…none of it is BAD. But it’s just “preparing to learn” - it’s not REAL learning (in my opinion).

The real learning happens when your plan (a.k.a. what you think you know) makes contact with reality.

I struggled with this for so long. I was a classic over-planner, over-thinker, and over-analyzer. And working with Dan in our first company together was what finally broke me free from it.